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Youth 101

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About

We were tasked with talking to Youth about all government initiatives. This involved 23 ministers and a full scale set up in Abu Dhabi. The design language and content had to capture the youths imagination.

PRISME achieved this with a new identity and brand application and rolled this out into tactical and interactive installations across the venue. The success was clear with the next session Entrepreneurship 101 featuring the same set up and design.

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