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Cadillac Hotel



Created and produced by PRISME, Cadillac Hotel was a highlight of Sole DXB 2018. Rather than the usual test drive, this “hotel stay” was designed to immerse guests in an interactive environment. The objective was to combine experiential and spatial design with the launch of Cadillac’s latest offering, where audiences had to complete a journey by interacting with various features of the vehicle.

We welcomed more than 3000 guests and influencers over the course of two days, collecting their details for future communication and interaction.

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