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special events

DXB Brand Launch



In an innovative move away from corporate identity to a lifestyle brand, PRISME worked alongside Dubai Airports to launch the new consumer brand, DXB, to VVIPs, media, stake holders and staff. Breaking the norm of the corporate brand launch, PRISME designed a dynamic outdoor show, complete with skydiving stunt, moving screens and logo unveiling followed by a “taster” of the future of Dubai Airport working with partners to immerse guests into the new brand. With international media coverage the event contributed towards a recognition of Outstanding Achievement at the CondeNast Traveler Awards 2019.

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