PRISME coordinated the brand launch of Palmwood; a creative organization founded by the UAE Government and global design firm IDEO, to work with partners dedicated to generosity, curiosity, and creativity.
Working with a global design agency ensured PRISME could show real creativity in a small space, The Boulevard. The first use of this venue in this way has paved the way for it to be a new and exciting space in the heart of Emirates towers
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